Field Guide — Ferrero Benelux × maars

The POWER method — structure every prompt

P · O · W · E · R

PPersona — Give the AI a role and expertise. "You are a senior FMCG brand director."

OObjective — State the exact result you want. "Draft a follow-up email to a retail category manager."

WWhat / Context — Give the background, the source material, the audience and the constraints. "Context: Q1 listing review with a Benelux retailer; use the attached brief; keep it under 120 words."

EExamples — Show a model to follow or a counter-example. "Match the tone of this email I sent before…"

RRefinement — Iterate. "Shorten paragraph 2, add a clear call to action, give me 2 variants."

Rule of thumb: P + O + W are enough for a simple prompt. Add E and R when you need precision or the first answer falls short.

Checklist — before you hit enter

I gave the AI a clear persona / role

I stated the objective and the context

I specified the output format and length

I provided an example or model where useful

No confidential Ferrero data in a public tool

I re-read the answer and iterated

I fact-checked (no hallucination)

I adapted the result before final use

Quick tips

Be specific — The sharper the prompt, the better the answer. Avoid vague questions.

Break it down — A complex request = several prompts in sequence. Step by step.

Ground it in your work — Use "/" to reference a file, person, meeting or email (Context IQ).

Let it do the whole task — For multi-step work, use Agent Mode (Word/Excel/PPT) or Cowork.

Keep a prompt library — Save your best prompts to reuse them across the team.

Stay inside the tenant — Ferrero data belongs in Microsoft 365 Copilot, never in public ChatGPT.

Your Copilot toolbox — June 2026

Surface	What it is	Best for	Note
Microsoft 365 Copilot Chat	Free with eligible M365 license; web-grounded, enterprise data protection	Drafting, summaries, quick Q&A	No paid license needed
Microsoft 365 Copilot (licensed)	Grounded in your work data (Graph), inside the apps	Email, Teams, Word, Excel, PowerPoint	$30/user/mo add-on
Agent Mode	Multi-step actions in Word / Excel / PowerPoint (default since Apr 2026)	Build a deck, model a spreadsheet end-to-end	Excel = "Edit with Copilot"
Copilot Cowork	Agentic teammate for long, multi-tool tasks (GA Jun 2026)	Whole-task delegation	Uses Copilot Credits
Public ChatGPT	Consumer tool, outside the Ferrero tenant	Personal, non-sensitive use only	⚠ Never paste internal data

Under the hood: Copilot runs on GPT-5.5 with Anthropic Claude selectable (in the EU, Claude is admin-enabled and outside the EU Data Boundary).

1Inbox triage

You are my executive assistant. Summarize my unread emails from the last 24h: group by topic, flag what needs a decision today, and draft a one-line reply for each. Keep it factual.

Copilot Chat Outlook

2Meeting recap → actions

From this meeting transcript, produce: decisions made, action items (owner + deadline), open questions. Bullet points. Then draft the follow-up email to attendees.

Teams Copilot Chat

3Brief → board-ready deck

You are a strategy consultant. Using this brief, build a 10-slide narrative for the Benelux leadership team: situation, options, recommendation, 90-day roadmap, KPIs. One idea per slide.

PowerPoint Agent Mode

4Sales data → insight

Analyze this sales workbook: top 3 trends, anomalies, and 2 actionable recommendations for the category. Show a short table and flag any data that looks wrong.

Excel Agent Mode

5Notes → polished document

Turn these rough notes into a one-page strategy memo: clear headline, 3 sections, an executive summary on top. Professional tone, no jargon. Keep it under one page.

Word Agent Mode

6Multi-source project (Notebook)

Across the references in this Notebook (brief, deck, emails), summarize the key points, surface contradictions, and draft a first version of the launch plan. Cite which source each point comes from.

Copilot Notebooks

7Coaching a team member

You are a leadership coach. Help me prepare a feedback conversation with a manager who is resisting AI adoption. Give me an opening, 3 key messages, and how to handle pushback. Empathetic but clear.

Copilot Chat

8Market & competitive scan

You are an FMCG sector analyst. Summarize 2026 trends relevant to our category in Benelux: 5 trends with concrete examples and implications for our team. Add sources where possible.

Researcher Copilot Chat

9Delegate a whole task

Plan and execute: 1) gather the latest figures from these files, 2) build a summary table, 3) draft a 1-page brief. Check each step before moving on and tell me what's missing.

Copilot Cowork

10Governance gut-check

Review this prompt and the data I'm about to share. Flag anything confidential or personal that should not leave the Ferrero tenant, and suggest a safer way to phrase it.

Copilot Chat

My post-training commitment

My team use case: _______________________________________________

My first personal AI use case: _______________________________________________

The Copilot surface I'll try first: _______________________________________________

My 30-day objective: _______________________________________________

FIELD GUIDE — Microsoft Copilot

10 ESSENTIAL PROMPTS — Leaders & Managers