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            BRIEFS FOR BUILDING PRESENTATIONS WITH COPILOT
                     Copilot Training - PowerPoint
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This file contains 5 complete briefs for building PowerPoint
presentations with Copilot. Each brief provides the context, content
and instructions needed to generate a professional presentation.

NOTE: All data below is FICTIONAL and for training purposes only.
Names, figures and customers are invented. Only public Ferrero brands
are used.

Use cases covered:
- Express presentation creation (Priority 1)
- Visual design assistance (Priority 1)
- Highlighting key takeaways (Priority 1)


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BRIEF 1 : EXCO PRESENTATION - QUARTERLY BUSINESS REVIEW
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CONTEXT :
Sophie Vermeulen, Sales Director Ferrero Benelux, must present the
Q3 2025 commercial results to the Executive Committee (15 minutes).

AUDIENCE :
- Managing Director
- Function Directors (Marketing, Finance, Supply Chain, HR)
- Expectation of brevity and key figures

CONTENT TO INCLUDE :

Overall Q3 2025 performance :
- Net sales : €92M (+4.5% vs Q3 2024)
- Volume : +2.1%
- Operating margin : 14.5%

Performance by market :
- Flanders : €34M (+5.2%) - Best performance
- Netherlands : €28M (+4.8%)
- Wallonia : €15M (+3.5%)
- Brussels-Capital : €9M (+6.2%) - Travel & city retail
- Luxembourg : €6M (+2.1%) - Slowing down

Highlights :
- Strong Kinder Joy summer season (+12% vs target)
- Travel Retail recovery (+9%)
- Successful back-to-school sell-in
- New Travel Retail customer : Brussels Airport

Watch points :
- Private-label pressure in the Netherlands
- Ferrero Rocher stock to secure ahead of Christmas
- Recruitment of 2 area sales managers in progress

Q4 outlook :
- Net sales target : €156M
- Key topics : Christmas peak, 2026 planning kick-off
- Annual negotiations in progress (Colruyt signed)

NUMBER OF SLIDES : 10-12
DURATION : 15 minutes

SUGGESTED PROMPT :
"Create a 10-slide PowerPoint presentation for an Executive Committee,
presenting the Q3 2025 commercial results of Ferrero Benelux. Include :
title slide, agenda, overall performance, performance by market (with a
chart), highlights, watch points, Q4 outlook, and a closing slide with
3 key takeaways. Professional, corporate style."


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BRIEF 2 : CUSTOMER PRESENTATION - DELHAIZE BUSINESS REVIEW
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CONTEXT :
Joint Business Review meeting with the Delhaize banner. Presentation
of collaboration performance and growth opportunities.

AUDIENCE :
- Delhaize Buying Director
- Category Manager Confectionery
- Ferrero team (Sales + Marketing)

CONTENT TO INCLUDE :

Ferrero performance at Delhaize 2025 (YTD) :
- Net sales : €47M (+3.2% vs LY)
- Ferrero market share at Delhaize : 19.2%
- Confectionery category share : +0.5 pt vs LY

Top 5 SKUs by net sales :
1. Nutella 400g : €6.8M
2. Ferrero Rocher T30 : €5.3M
3. Kinder Bueno x10 : €4.4M
4. Nutella 750g : €3.6M
5. Kinder Chocolate x16 : €2.9M

Innovation performance :
- Nutella Biscuits 350g : €1.0M (first full year)
- Kinder Cards : €0.7M (+45% vs launch)

2025 activation wins :
- Easter : +18% vs 2024 (theatricalisation in 90 stores)
- Back-to-school : +8% (Kinder snack-time operation)

Identified opportunities :
- Nutella Muffin roll-out (launch January 2026)
- Raffaello range extension (new formats)
- Shopper journey digitalisation (QR codes, e-commerce promos)

Proposed action plan :
- Nutella Muffin listing in 100% of supermarkets
- Premium Christmas activation (Ferrero Rocher corners)
- E-commerce partnership : digital feature on the Delhaize app

NUMBER OF SLIDES : 15
DURATION : 30 minutes

SUGGESTED PROMPT :
"Create a 15-slide Business Review presentation for a grocery retail
customer (Delhaize). Structure : cover, agenda, partnership recap,
overall performance, top SKUs, innovations, activation wins,
opportunities, action plan, next steps. Include charts and visuals.
Professional, partnership-oriented tone."


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BRIEF 3 : PRODUCT LAUNCH PRESENTATION - NUTELLA MUFFIN
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CONTEXT :
Internal presentation of the Nutella Muffin launch plan for the sales
and marketing teams (sales convention).

AUDIENCE :
- National sales force (60 field reps)
- Marketing team
- Sales management

CONTENT TO INCLUDE :

The product :
- Name : Nutella Muffin
- Format : individual 75g muffin filled with Nutella
- Recommended retail price : €2.49
- Soft molten core (microwaveable 20 sec)

Positioning :
- Target : young adults 18-35
- Occasion : on-the-go breakfast, indulgent break
- Promise : "The Nutella indulgence in a new format"

Launch objectives :
- Weighted distribution : 70% at 3 months
- Year-1 net sales : €11M
- Household penetration : 15%

Media plan (€2M) :
- TV : €1M (30" prime-time spot on VTM, RTL-TVI, RTL NL)
- Digital : €0.6M (YouTube, Meta, TikTok)
- Influence : €0.3M (50 creators)
- Sampling : €0.1M (120,000 products)

Timeline :
- 15 January 2026 : Benelux launch
- January-February : Distribution conquest phase
- March : First TV wave
- April : Easter activation (Nutella cross-selling)

Sales pitch (3 key points) :
1. Nutella = #1 brand, guaranteed shopper trust
2. Snacking format = category growing +8%
3. Massive media support = guaranteed traffic

Sales force objectives :
- List in 100% of supermarkets in January
- Negotiate a launch feature display
- Secure a checkout / hot-zone placement

NUMBER OF SLIDES : 20
DURATION : 45 minutes (convention)

SUGGESTED PROMPT :
"Create a 20-slide product launch presentation for Nutella Muffin.
Dynamic, motivating style for a sales convention. Include : impactful
hook, product presentation with visuals, positioning, objectives, media
plan, timeline, sales pitch, and a call-to-action for the sales force."


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BRIEF 4 : HR PRESENTATION - NEW SALES REP ONBOARDING
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CONTEXT :
Onboarding presentation for new Ferrero Benelux sales reps. Introduction
to the company, the culture and the role.

AUDIENCE :
- New sales reps (junior and experienced profiles)
- First onboarding week

CONTENT TO INCLUDE :

Ferrero in a few figures :
- Founded : 1946, Alba (Italy)
- Presence : 170 countries
- Global net sales : €17 billion
- Global employees : 47,000
- Ferrero Benelux : approx. 450 employees, €0.4bn net sales

Our iconic brands :
- Nutella (created in 1964)
- Kinder (created in 1968)
- Ferrero Rocher (created in 1982)
- Tic Tac (created in 1969)
- Raffaello, Mon Chéri

Our values :
- Quality : premium ingredients, rigorous control
- Innovation : continuous R&D, new formats
- Responsibility : CSR, sustainability, communities
- Family : family-owned company, team spirit

The Area Sales Manager role :
- Mission : grow net sales across a portfolio of customers
- Scope : 50-80 points of sale
- Activities : field visits, negotiation, merchandising
- Tools : tablet, sales app, CRM

A typical day :
- 8:00 : Route prep, objectives briefing
- 9:00-12:00 : Customer visits (3-4 stores)
- 12:00-14:00 : Lunch, admin
- 14:00-17:00 : Customer visits (3-4 stores)
- 17:00 : Reporting, next-day prep

Your objectives :
- Weighted distribution
- Share of shelf
- Merchandising compliance
- Activation execution

Your onboarding journey :
- Week 1 : Company discovery (HQ)
- Week 2 : Product and tools training
- Week 3 : Field shadowing (buddy system)
- Month 2-3 : Progressive autonomy with coaching

NUMBER OF SLIDES : 25
DURATION : 1 hour

SUGGESTED PROMPT :
"Create a 25-slide onboarding presentation for new Ferrero sales reps.
Welcoming, inspiring style. Include : welcome, Ferrero history and
figures, our brands, our values, the area sales manager role, a typical
day, your objectives, your onboarding journey. Add visuals and close
with a motivating message."


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BRIEF 5 : STRATEGY PRESENTATION - DIGITAL PLAN 2026
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CONTEXT :
Presentation of the Ferrero Benelux digital strategy to the Executive
Committee for validation of the 2026 budget and initiatives.

AUDIENCE :
- Executive Committee
- Budget decision-makers

CONTENT TO INCLUDE :

Context and challenges :
- Grocery e-commerce : 8.2% of the market (+1.2 pts/year)
- Ferrero e-commerce : 6% of net sales (under-represented)
- Competitors : Lindt 9%, Nestlé 8%
- Shopper expectations : omnichannel, personalisation

Current diagnosis :
- Strengths : strong brands, high-performing social content
- Weaknesses : low e-commerce share of voice, no D2C
- Opportunities : Amazon Advertising, social commerce
- Threats : pure players, online private label

2026 vision : "Ferrero Digital First"
- Objective : 9% of net sales in e-commerce (+3 pts)
- Ambition : #1 confectionery on Amazon Benelux

Pillar 1 : E-commerce (€1.2M)
- Reinforce the e-commerce team (+3 FTE)
- Optimise product pages (A+ content)
- Amazon Advertising programme (€0.5M media)
- Grocery e-commerce / online supermarket development

Pillar 2 : D2C - Ferrero.be / Ferrero.nl shop (€0.5M)
- Launch of an owned online shop
- Exclusive offers, personalisation
- Digital loyalty programme
- First-party data

Pillar 3 : Social Commerce (€0.4M)
- TikTok Shop partnerships
- Live shopping events
- Influence commerce (50 creators)

Pillar 4 : Data & Analytics (€0.4M)
- CDP (Customer Data Platform)
- Marketing personalisation
- Multi-touch attribution

Total budget : €2.5M
Expected ROI : +€9M incremental net sales

Timeline :
- Q1 2026 : Ferrero.be / Ferrero.nl launch, Amazon reinforcement
- Q2 2026 : Social commerce, first live shopping
- Q3-Q4 2026 : Scaling, optimisation

NUMBER OF SLIDES : 18
DURATION : 30 minutes

SUGGESTED PROMPT :
"Create an 18-slide strategy presentation on the Ferrero Benelux 2026
digital plan. Structure : market context, SWOT diagnosis, vision, 4
strategic pillars with budget, expected ROI, timeline, validation
request. Executive, data-driven style, with charts."


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INSTRUCTIONS FOR PARTICIPANTS
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STEP 1 : Choose a brief based on your role
- Sales : Brief 2 (Business Review) or Brief 3 (Product launch)
- Manager : Brief 1 (ExCo) or Brief 5 (Strategy)
- HR/Support : Brief 4 (Onboarding)

STEP 2 : Use Copilot in PowerPoint
- Open PowerPoint with a blank document
- Activate Copilot
- Copy the suggested prompt or write your own
- Let Copilot generate the structure

STEP 3 : Refine and personalise
- Ask Copilot to add/edit slides
- Adjust the design and colours
- Add visuals if needed
- Check the consistency of the message

STEP 4 : Key takeaways
- Ask : "Add a closing slide with 3 key takeaways"
- Check that the essential messages stand out

EVALUATION CRITERIA :
[ ] Is the structure logical ?
[ ] Are the key messages visible ?
[ ] Is the design professional ?
[ ] Does the presentation respect the timing ?
[ ] Is the target audience well addressed ?

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Created on : 27 June 2026
Project : Ferrero Benelux Copilot Training - Microsoft 365
Note : Fictional training data - public Ferrero brands only.
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